The NuCalm Movement Journey

Starting a new business is always entertaining… although not always in the way you hope.  NuCalm Matters has officially launched, and the past couple of months have been a mixture of progress, surprises, and the occasional reminder that I am not, in fact, perfect.  We began by building the website and producing our marketing videos. And when I say we , I really mean a fantastic team of three in the Philippines, our AI assistant Martha, and me — mostly contributing enthusiasm

LinkedIn advises that to make the best use of the platform, we should generate interest through conversation rather than basic sales-directed ads.   Personally, I’m not entirely convinced it makes a blind bit of difference — but in the spirit of experimentation, let’s give it a go!      This, therefore, is the first in what I hope will be a series of essays chronicling the start of a new business: NuCalm Matters — www.nucalmatters.com .      The idea is simple enough: to prov